Carl Armitage -

Founder |Director

Carl started his career as a military imagery and geo-spatial specialist, gaining real experience of operational and counter intelligence in various and often challenging international environments. Through various subsequent intelligence roles in defence and counter-terrorism, he realised that non-traditional sources of intelligence such as open-source and digital were an underused goldmine of information that if harnessed ethically, could provide powerful insights and intelligence for businesses across many sectors and industries.

Carl turned to the private sector in 2015, where ‘privileged’ intelligence sources are often unavailable. Initially focusing on the arena of sports integrity & match-fixing, he developed and led a truly unique and market-leading global fraud intelligence  & investigation capability, comprising a range of open-source and digital tools, techniques and expertise to assist sports governing bodies and law enforcement to fight fraud and corruption in sports.

He took the opportunity to apply and use a continuously developing range tools and techniques and apply them across an increased range of sectors including online brand protection, intellectual property, fraud & scam detection, online marketplace monitoring, due diligence and case investigations.

He has provided unique digital intelligence products and services for some of the worlds leading companies across many sectors including FMCG, high-tech consumables, and pharmaceutical & health-care.

In parallel, Carl has developed an extensive skill set in information & cyber security, providing auditing, consultancy and implementation for companies and organisations of all sizes, ensuring in house IT systems and networks are secure as well as ensuring any online exposure is secured and protected. An auditor for the GSMA security accreditation scheme, Carl provided global cyber protection services for some of the worlds leading technology companies.